Achrangi is a women’s ethnic wear brand in India founded by Urmila Bhat, built on a deep appreciation for Indian traditions and fine craftsmanship.
The brand celebrates authentic zari, zardozi, and gota work, thoughtfully designed for women who seek elegance, quality, and timeless ethnic style.
At Achrangi, ethnic wear is more than fashion — it is a cultural expression crafted with purpose and refined for the modern Indian woman.
Our philosophy remains simple and strong: Simply Ethnic.
The Story Behind Achrangi
Achrangi was founded by Urmila Bhat with a clear vision — to create ethnic wear that respects Indian craftsmanship while remaining relevant to today’s lifestyle.
In a market driven by mass production and fast trends, the brand was created to focus on detail, durability, and meaningful design.
Inspired by traditional embroidery techniques and regional craftsmanship, Achrangi brings heritage techniques like zari and gota work into well-balanced, wearable designs that feel both classic and contemporary.
What Makes Achrangi Different
- Authentic focus on zari, zardozi, and gota craftsmanship
- Thoughtfully designed unstitched suit sets for women
- Premium fabrics chosen for comfort and longevity
- Elegant ethnic wear designed beyond short-term trends
Rooted in Indian Craftsmanship
Indian craftsmanship forms the foundation of Achrangi.
The brand works closely with skilled artisans who specialise in traditional embroidery techniques passed down through generations. Every piece is carefully developed to preserve the beauty of handwork while ensuring comfort and modern wearability.
Achrangi aims to keep traditional crafts relevant, refined, and valued in today’s ethnic fashion space.
Designed for the Modern Indian Woman
Achrangi is designed for women who value tradition but live confidently in the present.
The collections are ideal for weddings, festivals, family functions, and cultural celebrations where authenticity, elegance, and comfort matter equally.
Each design allows women to express their personal style through refined ethnic wear.
Commitment to Quality
Quality is a core principle at Achrangi.
From fabric sourcing to final finishing, every garment undergoes careful quality checks to ensure superior craftsmanship, comfort, and value. The focus is on creating ethnic wear that is meant to be worn, cherished, and revisited season after season.
Experience Simply Ethnic
Founded by Urmila Bhat, Achrangi invites you to experience women’s ethnic wear that honours Indian heritage with a modern, confident perspective.
Explore collections crafted with authenticity, detail, and purpose.
Achrangi — Simply Ethnic.